Today’s blog is a mashup of experiences from our social network – as we weren’t lucky enough to score tickets to the Super Bowl #47, we all experienced it in digital format. Here’s our mashup…
Sarah: General Manager, Bay Area resident, 49ers fan by virtue of locale
Football for me is soccer. I neither understand the rules nor the hype around the NFL. But on Super Bowl Sunday while living in the USA, I feel compelled to watch. Of course I’m watching on the Internet..it saves the embarrassing yells at the wrong time at a party and the inability to have meaningful conversations with other folks in a bar. And of course as a resident of the Bay Area, I felt compelled to support the 49ers and my colleagues, but more than that I’m intrigued by the social hype and the ads.
I’ve been voting on Facebook for the Doritos ads for a week or so now.. Love them.. Great campaign. I’ve been intrigued by Twitter friends who tell me they’ve had early access to ads, but who won’t tell.I was appalled by the Audi ad, thought that California pistachios took a step backwards and that I’ll never buy a Samsung. Overall, that spending $4m on ad space for something so generally uninspiring, well, a compete waste of money.
Then I saw the scheduled tweet from @followandretti – about the game being over, when it clearly wasn’t. (now deleted of course). And that’s when it came home to me. The winner for me in this Super Bowl wasn’t the best ad, or the Ravens, it was actually social.
Beyonce crashed Twitter for the half time show. @oreos just amazing social team blew me away with their superb “you can dunk in the dark” @etradebaby and their sarcasm kept me amused throughout! Mostly though, I loved interacting with friends near and far through social about something that was happening thousands of miles away from all of us.
Augie, what do you think?
Augie Ray, resident NJ, Social Media author, blogtheexperience.com:
I’ve found that commenting on and engaging about the game, the ads and the halftime of the Super Bowl is a great time on social media because everyone is doing it. Social media comes alive during big events, and there are few events larger than the Super Bowl. (Well, most social media comes alive, anyway; Twitter died due to the volume of Beyonce tweets at the end of halftime.)
So, I had a blast during last night’s game, as I knew I would. Super Bowl social activity is more evidence of how deeply social media has become part of our world, and it makes me wonder where brands get the most cost-effective boost–from the expensive ads executed during the game or the dirt-cheap tweets and posts.
Sure, people talk about the ads, but do they buy? I wish the USA Today Ad Meter measured effectiveness and not merely popularity. Remember the Pets.com sock puppet? A Super Bowl ad didn’t do much to keep him employed.
And then there are the brands that rocked it on social media at .000001% of the cost of a Super Bowl ad. Oreo’s spectacular real-time tweet was awesome and Buffalo Wild Wings laying claim to the power outage in a perfect fit with their campaign was funny. Hats off to them for being smart and fast, two necessary (and often lacking) attributes to social media success. I don’t think either brand post will deliver the brand lift of even the worst Super Bowl ad, but I would not doubt if the outcome-to-cost ratio of either beat the pants off of whatever ad is at the top of the Ad Meter, this morning.
Hope you enjoy the thoughts! Have a good start to the week, everyone and I’ll hand off to my neighbor in social.. Joanna Belbey..
Joanna: New Yorker (well, actually New Jersey), Giants fan, even knew Big Red (Alec Webster) growing up “down the shore”
I skipped Super Bowl and went out to dinner on the Upper West Side with @randikopp. We saw the “Ice Theatre of New York” at the Film Society of Lincoln Center. Mostly old footage of the history of ice dancing followed by a panel. Don’t groan, it was great! The best part? One of the presenters was 84 year old Dick Button. Dick Button won Gold Medals in figure skating at the Olympics in 1948 and 1952. He introduced the flying camel and was the first to complete a double axel. Still feisty as ever! Funny, when he dished about other skaters (from all eras), he said. “I hope there are no Twitterers here!” Not a football fan in site.
What about you Victor?
Victor: California native and 49er Fan
This year we hosted a small Super Bowl party with close friends to celebrate our 49ers in the big game. The kids decorated the house with red and gold streamers and we purchased mardi gras beads in honor of the host city- New Orleans. To prepare for the game, we slow cooked a homemade chili and prepared burgers and hot dogs on the grill for the traditional food coma to follow. Cold beers in the fridge, appetizers on the table and the laptop firmly planted on TweetChat with the #49ers hashtag streaming the constant flow of tweets.
We were impressed by the performances by Alicia Keys, Jennifer Hudson with the Sandy Hook choir, and of course Beyonce. We were not so impressed with the 1st half performance of our beloved 49ers. It was not until the power outage that things started to change, and the fortunes of the 49ers improved, especially when Rose Meagor shared her Red Velvet Chocolate Chip cookies. Throughout the entire game, I was sharing my thoughts and observations with my social community on Twitter and Facebook. A small core of friends and family would share with other and thereby bridging the miles between us and allowing the Super Bowl to be a communal experience. The Super Bowl party extended beyond my walls and each groan and cheer in pixel form.
As our excitement grew in anticipation of a possible win, we could not stay seated. We yelled at the screen, made our own armchair play calling, and in the end were deflated with the outcome. In our exhausted state we admitted it was a good game none the less.I thought the commercials were OK- although most of the favorites I had already seen online BEFORE the Super Bowl. I thought the best commercial was the unscripted one by Oreo. As Sarah has shared, during the power outage the clever and fast thinking people at Oreo managed to take advantage of the situation to promote their beloved cookie and crate social media magic. It was brilliant.
Here is a link to the storify of online activity before, during and after the game.
Super Bowl Tweets http://storify.com/victorgaxiola/superbowl-tweets via @victorgaxiola
Jeff was part of the conversation. What say you Jeff?
Jeff: Football Fan
Here were the top three moments for me in regards to the Super Bowl 47.
First, Not winning, but enjoying the friendly competition amongst co-workers that won our pool. Second, supporting a local family owned Pizza Place, Santa-Clara Pizza-Party, and Third, saving over $100 on not needing to buy Championship T-shirts for me and the kids (Okay I wouldn’t have minded that one). Lastly, yes I know this is number four, watching with my family of five and my virtual party of thousands, by reading posts and thought of plays, the entertainment and of the commercials. All an all this rates up as one of the best games I have participated in as a fan.
Which brings us to Carol.
Carol: San Francisco Sports Fan
My husband and I stayed home to watch on our new TV this year. Mostly, we wanted to be able to watch the game and the commercials without interruption. Made the chili just in the nick of time before kickoff. My Mom and her dog came over. Recorded the game in case we missed anything. We are very serious. My first favorite commercial – Taco Bell senior citizens party. Who says you’re too old to have fun Spent the first half yelling at the TV since the real Niners had not yet shown up. Was too nervous to write anything but watch the play by play comments by my Facebook friends. Thought the Beyonce half time show was great, but seemed somewhat unreal. Wow can they dance, though!
Second half, more yelling at the TV but this time it was the real Niners that were catching up. Saw my friends William Graham and Drena Large post on nearly every play at that point. Had to close my iPad mini…..needed to focus on sending good Karma to the Niners. Watch all the game and all the commercials. Was interested to see that Mercedes used Daniel Dafoe as the devil. But by in large, not the best year for commercials.
Niners came up short so that was sad. But the Ravens won fair and square in spite of the bad holding “no call”.
Looking forward to my SF Giants World Champion baseball. Pitchers and Catchers show up for spring training next week. Hubby and I show up first weekend in March! Can’t wait.
How about you? What was your Super Bowl experience?