Actiance has been on a roll of late, with the latest being that Socialite Engage has been named a CODiE award finalist for Best Content Management Solution. Also nominated as a finalist for two other awards (SC Magazine Europe’s Innovation and FSTech’s Most Innovative Product of the Year), the accolades for Socialite Engage come on the heels of its successful launch at the end of January.
Socialite Engage helps organizations protect their brand and remain compliant while still allowing their users to maintain their own voice. Users can enhance their relationships with prospects and customers through the sharing of either pre-approved or customized content and can measure the impact of such content to better refine their engagement efforts. For instance, through the tracking of key connections, users can focus on those friends or followers who are most influential in social media circles.
Already, financial institutions like Raymond James are reaping the benefits of Socialite Engage to expand the customer base and increase revenue opportunities, while allowing their advisors the flexibility to craft their own messages without compromising compliance requirements. It really is the best of both worlds – building a brand while staying compliant.