Today’s post comes from Victor Gaxiola, Social Media Subject Matter Expert at Actiance.
Earlier today, LinkedIn introduced the “next generation” LinkedIn profile that will include updates to all user profile pages. Given its explosive growth this past year (over 50 Million users joining this year alone), LinkedIn’s design goal was to simplify the page and to provide its 175 Million members an easier experience. According to Aaron Bronzan, Product Manager at LinkedIn, the changes will provide members a new way to “tell their professional stories, be found for opportunities, and build relationships through meaningful interactions.”
LinkedIn users today are updating their profiles even when they are not currently looking for work and the biggest challenge for many is making profile edits easily. The new profile page will streamline profile edits by allowing members to edit their profiles in-line, changing things on the fly. One other enhancement is that LinkedIn will now provide new tools that display profile information and network connections in a more visual style. User activity will take center stage at the top of the profile to promote more active interaction between members. The new profile changes will roll out slowly to members over the next few months.
Actiance provides technical controls to report on any changes to LinkedIn profiles for regulated users, the Socialite platform also enables firms who require additional controls in this area to pre approve changes to areas of static content, such as LinkedIn Profiles.
Through a combination of teams at Actiance, from our Social Media Labs to our Social Engagement Team, Actiance provides alerts and best practice notifications to customers of changes on social networks, that positively or negatively impact a best practice approach. If you’d like to speak to one of our social engagement team, drop us a line social@actiance.com or drop us a message through @Actiance
Source: LinkedIn Blog
