Financial services organizations have an opportunity to build their reputations not through outdated marketing campaigns, but by engaging, earning and capturing their Relationship Capital (RC) through online interactions.

RC is based on open industry standards by which individuals, products/services, and organizational entities have their \”kept-commitments\” & \”perceptions\” captured and credited or debited to their Relationship Capital Account. We have open standards for financial accounting, but up to now we have not had open standard standards for the capture and measurement for the quality of online social relationships.

This is about to change.

Financial services organizations who begin to engage their stakeholders in this open standard can capture their Relationship Capital (RC) and can lead the way in \”out-behaving\” the competition thru transparent and principled interactions that authenticate their reputations and credibility.

We have always judged people, products, and organizations offline, RC now takes this social networking advantage and brings it to the technology-enabled social business world that has emerged.

Financial services organizations have an opportunity to build their reputations not through out-dated marketing campaigns, but by engaging, earning and capturing their Relationship Capital (RC) through online interactions.

RC is based on open industry standards by which individuals, products/services, and organizational entities have their “kept-commitments” & “perceptions” captured and credited or debited to their Relationship Capital Account. We have open standards for financial accounting, but up to now we have not had open standard standards for the capture and measurement for the quality of online social relationships.

This is about to change.

Financial services organizations who begin to engage their stakeholders in this open standard can capture their Relationship Capital (RC) and can lead the way in “out-behaving” the competition thru transparent and principled interactions that authenticate their reputations and credibility.

We have always judged people, products, and organizations offline, RC now takes this social networking advantage and brings it to the technology-enabled social business world that has emerged.

Unfortunately you did not hear Doug’s presentation, and you missed what I thought was one of the best. He actually had an uncanny resemblance to Elton John, so I guess we had two doubles at the conference. I continued to hear over and over again the importance of the Integrated Marketing approach, and Doug certainly brought this home along with many other very insightful comments of high level game changing management. Sure a slow process, but it needs to start somewhere. So yes, I am so happy to see the PROGRESS as you speak of. It is refreshing.

My last comment was surrounding Ted. And while I do agree he is one of the leaders in how to become a digitally engaging Agent, print is not dead, nor should we think the impact is not there any longer. There were many executives at the conference that also show the data regarding print, and how effective it can be as a part of the whole. I just don’t want to mislead folks that they should be abandoning components of the mix that are still effective. Sure, we all know it may be diminishing in certain aspects, like “spray and pray” direct mail, but effective one to one marketing will still win as the overall holistic approach to making sure those over 15 brand impressions can work from different angles to make sure their is a common voice and allow the consumer to be engaged in their preferred media. By the way, it was Glenn who pointed out the now increased amount of the over 15 impressions. Looking forward to continuing the dialog, is it really just getting started.

My best,
Gary Ritkes
SproutLoud