Music – the true sense of sharing
Millions of people have been availing the services of social giant, Facebook, to connect and share with others across the globe. Facebook has connected people through features such as wall updates, photos, videos, chat, etc. These features have helped folks make connections worldwide, and eventually, build up a huge network of friends. Although users receive several notifications from others commenting and liking their posts, photos, videos, etc., it never really has created a sense of “closeness” among people.
One may find many friends available to chat online, but then why is it that they rarely, if ever, chat? It could be that they have nothing to say or don’t really know each other (just because you’re “Facebook friends” doesn’t necessarily mean you’re “friends friends,” right?).
Perhaps Facebook has realized that, even though they’re providing a platform for which to connect and share, it isn’t enough to actually bring people closer together emotionally. Additional effort is needed to truly connect people on an emotional level, which opens up whole new ballgame for sharing. And what could be more powerful than music.
Music evokes a range of emotions – from pain to euphoria. It doesn’t matter if you’re in the US, Europe, India, Asia, Australia…the world over loves music and oftentimes relies on it to lift one’s spirits when feeling down or in need of that adrenalin rush just before a sporting event, an important exam, or before proposing to your sweetheart. It’s essentially a medium through which to share your innermost feelings – a more powerful and purer type of “sharing” than, say, the sharing of forced-smile photos or contrived/stolen wall updates.
Music is from the heart and represents Facebook’s next foray into the next dimension of sharing. It could very well end up being an avenue for users to spend even more time on Facebook.
Partial rollout of Facebook Music
Users can find the “Music” tab under the “Apps” category on the home page or can be found here.
The page lists a number of trending albums. The user can view artist names, album titles, and third-party music providers (e.g., Spotify, MySpace, Saavn). When a user clicks on a song, a pop-up window appears that prompts the user to add the specific provider’s app, after which the user is directed to that provider’s site. And because the pop-up here is not really a Facebook application, but rather, a redirection to a third-party page, it is not asking for any user information like other Facebook applications.
This partial rollout confirms that Facebook will not directly host or stream any music content and that it will rely on third-party providers to do so. Facebook’s plan is to become a platform for music content in the same way it’s a platform for apps and games. This contrasts with Google and Apple’s strategies of hosting music on their own servers.
Whispers are circulating that Facebook might go beyond Music. For instance, Netflix could stream movies through Facebook or there could be an application that uploads music to the cloud. The possibilities are endless.
Right now, though, I’m just anxiously awaiting the complete rollout of Facebook Music so that I can listen to music with my friends and share real emotions.