Archive for June, 2010

Get Smart with FaceTime

Kailash Ambwani is FaceTime’s CEO and President: 

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Today
is an interesting and memorable day for FaceTime.  Earlier, Apple introduced their next
generation iPhone and announced that it will use “FaceTime”  as the trademark for its new video calling
application. 

 

I’m
intrigued with the way that the use of the term “facetime” has evolved since we
named our company about a decade ago.  Ten
years ago, our solutions were for Instant Messaging and other “virtual facetime”
applications of that ilk.  Now,
“facetime” will refer to an application that enables callers to see one another,
while using a mobile device and that makes me reflect on how far we’ve come.

 

Today’s
announcement echoes our long held belief that the Internet has changed – from
one-way information delivery to two-way communication and collaboration. The
New Internet is increasingly about communications,
collaboration and communities – whether it’s social networking, instant messaging
or now video calling, users are increasingly bringing these tools into the
workplace (if you didn’t yet check out the results of our fifth annual survey -
then you’ll find some evidence of that here)

 

Our
agreement with Apple to transfer the FaceTime trademark to them
comes as we are rebranding our company to better reflect our
capabilities.  From our virtual facetime beginnings 10 years ago, o
ur
solutions have continued to evolve and renaming our company will better reflect
how we help enterprises leverage new communication in a secure and compliant
manner.

 

So,
it’s an exciting day.  When I look around
at these new communications tools – like a video calling application on a phone
-I’m reminded of the old TV shows (I want no comments or jokes about my age…) with
secret agents running around with video watches tracking down the bad guys.  It’s amazing what we can now do.  I guess shoe phones and the cone of silence
aren’t too far away. 


Good thing our
company will be there to keep the networks and the data secure and compliant.

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