Archive for January, 2009

White House says yes to email, no to IM. Change doesn’t have to be this hard.

It looks as if the decision has been made, President Barack Obama will be allowed to keep his Blackberry. Politico’s Ben Smith reports incoming white house staffers were told last Friday that, indeed, the President would remain connected – but for them the news was not so bright. There will be no IM in the White House, and that’s a change that the white house staffers are not ready for.

 

This is an interesting policy, since Web 2.0 and real time communications have played such a significant role in the Obama campaign.

 

According to Smith:

 

“They just told us flat out we couldn’t IM in the White House,” groused one senior staffer Friday.

“It sucks. It’s really going to slow us down,” complained another, saying that lawyers had warned that, along with instant messaging, White House software will restrict users to a range of sites roughly “like your average grade school.” 

 

At the heart this debate is The Presidential Records Act, which requires White House documents to be made publicly available five years after a president leaves office. The White House will obviously be archiving its emails to comply. But why stop there? After all, in many ways IM is really just instant email. For more than seven years now, corporations have embraced the benefits of IM and solved the compliance issues around storing and retrieving its content.

   

In defense of the White House IT staff, even though IM seems like instant email to its users, its very different from a management standpoint. Instead of one email network under IT’s control, there are dozens of different IM networks in play where conversations occur in real time and involve any number of parties.  It’s like solving a Rubics Cube as opposed to a flat picture puzzle – it can be done, but it’s a bit more complicated.

 

For example, a multi-party IM conversation can include numerous participants joining at different times, creating a requirement to make clear the context surrounding each participant’s understanding of the conversation. Who entered at what point, what did they hear and what did they say?

 

Or in terms that became familiar during the Watergate scandal, which was the catalyst for the adoption of the Presidential Records Retention Act, “Who knew what, and when?”

 

The technology exists to solve these problems, so my guess is that’s not all that’s behind the decision. IM conversations are by their nature casual, more like hallway conversations. So the fear is that if IM is archived, one day those walls will talk and the result may be embarrassing. Remember Mark Foley?

 

But Corporate America has dealt with this issue as well, and the White House could do the same. Employee education goes along way, along with proactive technology solutions like setting policies and real-time notifications to appear during their instant message conversations to let them know they are being monitored. If you tell the White House staffers they’re being monitored, I’m guessing they will use IM appropriately – no more or no less than they would with email. How often do you go over the speed limit when a Highway Patrol car is in the next lane?

 

Change. If anyone can do it, this administration can.

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Facebook at Work: The Top Ten Applications

I’m spending the quiet time during the holidays working with my colleagues on FaceTime’s end-of-year analysis of how real-time communications, social media, other Web 2.0 applications – and the malware using these channels – have affected organisations over the last 12 months. We’ll release the full results next week, but I wanted to share some early insights.

 

This year, for the first time, we collected real-world data taken from our Unified Security Gateway appliances deployed across more than 60 participating global organisations. These companies have opted into a program that sends data back to us, so we can analyze Internet application traffic.

 

So what did we learn?

 

Facebook represented the largest single Web 2.0 destination that we tracked, hands down. Maybe not a big surprise, but what I find compelling is that only about one percent of attempts to access Facebook were blocked. It shows that our customers are forward thinking companies that view the use of social networks as positive to their business environment – 99 percent of Facebook visits were allowed by IT policy.

 

These particular employees accessed 890 different Facebook applications over the past few months. Here are the Top Ten applications that were used during working hours on our customers’ networks.

 

1.      Facebook Chat (messaging)

2.      Private Photo Gallery (photo, dating)

3.      Wordscraper (gaming)

4.      Do Not Remember (drinking)

5.      Word Twist (gaming)

6.      Are YOU Interested? (dating)

7.      Bumper Sticker (just for fun)

8.      MindJolt Games (gaming)

9.      Slide FunSpace (messaging)

10.  (Lil) Green Patch (gaming)

 

(Sadly my favourite, WordBubble, didn’t make the Top Ten)

 

This is by no means a statistically relevant sample of the world as a whole, but the data gives us a indication of what’s really happening out there in the Web 2.0 world. And it supports the findings from our annual Collaborative Internet study: The lines between employees’ work and personal lives are increasingly blurred, and employees feel they have a right to download – or access – whatever they choose on their work computers. (I know I wouldn’t feel comfortable working for a company that didn’t let me do this!)

 

Scarily I have two FashionWars invitations outstanding, as I write this – one of them from a seriously unfashionable, tech geek friend.  Si, you’re scaring me. Please don’t do this online, you know neither of us understands Jimmy Choos and the like…

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